Supercar’s Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action.

The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.

from Automotive News Breaking News Feed http://www.autonews.com/article/20160509/RETAIL03/160509895/supercars-marvel-tie-in-helped-propel-the-audi-brand-now-hyundai-is
from Tumblr http://thedrakeunderground.tumblr.com/post/151422981053

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